SEO vs AEO vs GEO: What Actually Separates Them
SEO, AEO and GEO describe nearly the same work: making a page accurate, well structured, and easy to quote. What changes a plan is which engine you are trying t...
AI Marketing
18 articles
AI Marketing
How to Fix Incorrect Business Information in ChatGPT and AI Search
To fix incorrect business information in AI answers, save the exact error, inspect the cited sources, correct the pages and profiles you control, and request up...
AI Marketing
AI Visibility Audit: What Should Your Report Include?
An AI visibility audit should show how your business appears in selected AI answers, whether those answers are accurate, which sources they cite, and what deser...
AI Marketing
GEO for Fintech: How Financial Brands Get Recommended by AI
In FCA-commissioned research published in July 2026, 17% of UK consumers who had shopped for a financial product in the previous year used AI to help, and most ...
AI Marketing
What GEO Actually Costs in 2026
GEO pricing in 2026 spans three orders of magnitude: $29 a month for the cheapest tracking tool, $1,500 to $50,000+ a month for agency retainers, and $143K+ a y...
AI Marketing
GEO for DTC: How Consumer Brands Get Recommended by AI
Generative Engine Optimization (GEO) for DTC is the practice of making a consumer brand visible, accurately described, and recommended when shoppers ask ChatGPT...
AI Marketing
GEO Agency vs. In-House: Who Should Own AI Visibility?
At most companies, nobody owns AI visibility yet, and the agency-versus-in-house question is really a question about time and cost shape. Building in-house mean...
AI Marketing
How to Track AI Mentions of Your Brand (Tools + Method)
Tracking AI mentions of your brand means running a fixed set of buyer questions through ChatGPT, Gemini, Claude, and Perplexity many times each, logging who get...
AI Marketing
Why AI Recommends Your Competitor Instead of You
AI engines don't rank the market; they reconstruct a recommendation from whichever brand they can describe with the most confidence, and that is very often not ...
AI Marketing
GEO for SaaS: How B2B Software Gets Recommended by AI
Generative Engine Optimization (GEO) for SaaS is the practice of making a B2B software product visible, accurately described, and recommended inside AI-generate...
AI Marketing
llms.txt: The File That Tells AI Engines What Your Brand Is
llms.txt is a markdown file you publish at yourdomain.com/llms.txt that gives AI systems a curated, human-written summary of your site: what it is, and links to...
AI Marketing
AI Share of Voice: The Metric That's Replacing Keyword Rankings
When a buyer asks ChatGPT "who's the best [category] for [problem]?", they get a shortlist of names, not ten blue links. AI share of voice is the perc...
AI Marketing
How to Write Content That AI Engines Cite: The GEO Content Playbook
Writing content for AI search means writing to be lifted. When ChatGPT, Gemini, Claude, or Perplexity build an answer, they pull the clearest, most self-contain...
AI Marketing
Entity SEO: How Search and AI Decide What Your Brand Is
For twenty years, SEO was about strings: the exact keywords on a page. Modern search, and every AI engine built on top of it, works on things instead: people, c...
AI Marketing
Schema Markup for AI Search: What It Can and Cannot Do
Schema markup describes facts in a structured format. It can identify the organization behind a site, connect an article to its author, or describe a product's ...
AI Marketing
How to Measure Your Brand's Visibility in AI Search
AI visibility is observable in the answers a defined set of buyer questions receives. The useful baseline records what was asked, what came back, and how it was...
AI Marketing
How to Prepare Your Brand for AI Search
Preparing a brand for AI search starts with accurate information and a way to observe the answers. It does not require knowing a universal formula for what an a...
AI Marketing
What Is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the work of measuring and improving how a brand appears in AI-generated answers. That includes whether the brand is desc...