GEO & AI Visibility
Generative Engine Optimization (GEO)
We help brands get discovered in ChatGPT, Claude, Gemini, and AI-generated answers. Our generative engine optimization services focus on entity clarity, structured content, and cited-worthiness so AI systems recommend you, not just rank you.
What is GEO?
A clear, quotable definition, built for LLMs to extract and cite.
What AI visibility depends on
- Search-enabled assistants retrieve current sources; other answers may rely on pretrained knowledge.
- Source selection varies by platform, query, location, and session context.
- Accurate structured data can describe your content, but does not guarantee an AI citation.
- A brand mention, a recommendation, and a source citation are different outcomes.
How We Implement Generative Engine Optimization
- 1Audit
We audit your site, entities, and content for AI visibility gaps.
- 2Strategy
We define a GEO strategy (structure, content, and technical changes).
- 3Implement
We implement schema, entity alignment, and content optimizations.
- 4Monitor
We monitor AI visibility and iterate based on results.
Start with our practical guide to generative engine optimization, then see the approach applied in the Rhone growth case study.
GEO vs. Traditional SEO
Generative engine optimization targets AI answers; SEO targets search results. Both matter, and we do both.
| Aspect | Traditional SEO | Generative Engine Optimization (GEO) |
|---|---|---|
| Primary goal | Rank in search results | Get cited or recommended in AI answers |
| Audience | Users clicking search links | Users reading AI-generated summaries |
| Key signals | Links, keywords, technical SEO | Entity clarity, structure, cited-worthiness |
| Measurement | Rankings, traffic, conversions | AI visibility, citations, share of answer |
Frequently Asked Questions
- Generative engine optimization (GEO) is the practice of optimizing content, structure, and signals so that AI systems such as ChatGPT, Claude, Gemini, and Perplexity cite, summarize, or recommend your brand when users ask relevant questions. Unlike traditional SEO, which targets search result rankings, GEO targets visibility inside AI-generated answers.
- SEO optimizes for crawlers and ranking algorithms that return a list of links. GEO optimizes for LLMs that generate direct answers. GEO emphasizes entity clarity, cited sources, structured data, and content that models are trained to trust and reference. Both matter: SEO drives traffic today; GEO prepares you for AI-native discovery.
- GEO focuses on major AI answer engines: ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), Perplexity, and Google SGE. We also track emerging players. Tactics vary by platform, but core principles (authority, structure, clarity, and cited-worthiness) apply across them.
- Early signals (indexation, clearer entity representation) can appear within weeks. Meaningful visibility in AI answers often takes 2–6 months, depending on domain authority, content quality, and how aggressively we implement GEO tactics. We set clear milestones and report on progress.
Ready to Show Up in AI Answers?
Get a GEO audit and a clear roadmap for ChatGPT, Claude, and Gemini visibility.