About Etched.
Etched investigates why AI recommends your competitors and fixes the technical, entity, and content gaps behind the answers.
Etched was founded in 2020. Today, the work starts with what AI assistants tell prospective customers about a business, then connects those findings to changes on its website and in its content.
Research that reaches the website.
Etched combines SEO analysis with software implementation. Findings can move from a report into website, content-system, and company-information changes within the same engagement.
Founder
Ben LaRue is the founder of Etched. His work connects AI visibility research with technical, entity, and content implementation.
Ben’s LinkedIn profile- Founder
- Ben LaRue
- Founded
- 2020
- Based in
- Remote, United States
- Contact
- [email protected]
What we’ll talk through.
A first conversation is a chance to make the problem specific and decide whether paid work makes sense.
Your buyers and competitors
Which questions matter to your business, what people need to know, and who they compare you with.
The evidence you already have
Answers you have seen, inaccuracies you have spotted, and the website or content constraints behind them.
A useful next step
Whether a scoped audit is warranted, what it would examine, and what implementation would involve.