TR
Tracksmith
Running & Athletics Apparel
Search and community campaigns
SEOAI SearchEmail & SMSPaid MediaWeb Analytics
Project scope
Search and lifecycle marketing for a running apparel brand. Community events and product launches provided the context for campaigns, with attention to Tracksmith's established voice.
Workstreams
Search and landing pages: Search optimization and personalized landing pages as part of the acquisition program.
Email and SMS: Event-based audience segmentation and message sequencing for community events and product launches.
Campaign coordination: Paid media and web analytics alongside the search and lifecycle channels.
Discuss your community and lifecycle marketing
Bring your campaign calendar, audience questions and current channel mix.